Novera
Brand Identity
Brand Identity
Brand Identity
Year
'25
Client
Novera
Service
Branding - Visual Identity Design
Year
'25
Client
Novera
Service
Branding - Visual Identity Design
Year
'25
Client
Novera
Service
Branding - Visual Identity Design
A modern e-commerce platform offering premium eco-friendly home decor, built to establish a strong, distinctive brand that appeals to environmentally conscious consumers.
A modern e-commerce platform offering premium eco-friendly home decor, built to establish a strong, distinctive brand that appeals to environmentally conscious consumers.
A modern e-commerce platform offering premium eco-friendly home decor, built to establish a strong, distinctive brand that appeals to environmentally conscious consumers.
© Novera
© Novera
© Novera
Challenge
The sustainable home décor market is growing rapidly, but it’s also crowded. Many competitors (like The Citizenry, Parachute, and West Elm’s eco line) already speak to eco-conscious consumers. While Novera positions itself as premium and sustainable, these values are becoming common — making it difficult for the brand to stand out meaningfully.
Solution
Define Novera not just as eco-friendly, but as a new standard of sustainable luxury. The brand identity should reflect harmony between nature and refinement, ethics and aesthetics.
Challenge
The sustainable home décor market is growing rapidly, but it’s also crowded. Many competitors (like The Citizenry, Parachute, and West Elm’s eco line) already speak to eco-conscious consumers. While Novera positions itself as premium and sustainable, these values are becoming common — making it difficult for the brand to stand out meaningfully.
Solution
Define Novera not just as eco-friendly, but as a new standard of sustainable luxury. The brand identity should reflect harmony between nature and refinement, ethics and aesthetics.
Challenge
The sustainable home décor market is growing rapidly, but it’s also crowded. Many competitors (like The Citizenry, Parachute, and West Elm’s eco line) already speak to eco-conscious consumers. While Novera positions itself as premium and sustainable, these values are becoming common — making it difficult for the brand to stand out meaningfully.
Solution
Define Novera not just as eco-friendly, but as a new standard of sustainable luxury. The brand identity should reflect harmony between nature and refinement, ethics and aesthetics.
Socia
Clavel Media
Socia
Clavel Media
Socia
Clavel Media