Novera
Year
'25
Client
Novera
Service
Branding - Visual Identity Design
A modern e-commerce platform offering premium eco-friendly home decor, built to establish a strong, distinctive brand that appeals to environmentally conscious consumers.
© Novera
Challenge
The sustainable home décor market is growing rapidly, but it’s also crowded. Many competitors (like The Citizenry, Parachute, and West Elm’s eco line) already speak to eco-conscious consumers. While Novera positions itself as premium and sustainable, these values are becoming common — making it difficult for the brand to stand out meaningfully.
Solution
Define Novera not just as eco-friendly, but as a new standard of sustainable luxury. The brand identity should reflect harmony between nature and refinement, ethics and aesthetics.
Socia
Spitfire